Hoyo de Monterrey – Le Hoyo de San Luis Global Launch (Germany)
On 12 November, Habanos, S.A. presented the new Hoyo de Monterrey Le Hoyo de San Luis (52 x 160 mm) during an exclusive dinner show at the renowned Alexander Kunz Theatre in Germany. The event, hosted by Fifth Avenue Products Trading GmbH, exclusive distributor of Habanos, S.A. for Germany, Austria and Poland, brought together more than 400 guests, including distributors, international media and cigar enthusiasts.
This new Habano, known by its factory name Fragancias, becomes the latest addition to the prestigious Le Hoyo Series, a line appreciated for its aromatic delicacy, balance and understated elegance. Mild in profile and made “Totally Handmade with Long Filler”, Le Hoyo de San Luis is rolled exclusively with leaves from San Luis*, in Vuelta Abajo*, Pinar del Río, Cuba*—a terroir widely regarded as the cradle of the world’s finest tobacco.
Presented in boxes of 10, Le Hoyo de San Luis promises a long, refined and harmonious smoke, showcasing the brand’s characteristic smoothness and nuanced flavour development throughout the entire experience.
A debut in a unique setting
The global premiere of Le Hoyo de San Luis coincided with the 15th anniversary of the Alexander Kunz Theatre. An exceptional fusion of haute cuisine and live performance.
Guests enjoyed a four-course menu crafted by Michelin-starred chef Alexander Kunz, followed by an exclusive show featuring internationally acclaimed artists
Hosted by German presenter Kay Scheffel, the evening offered an exceptional atmosphere for the first official tasting of the new vitola – an event that mirrored the same artistry, precision, and craftsmanship that define Hoyo de Monterrey.
According to Jorge Pérez Martel, Commercial Vice President of Habanos, S.A., the Le Hoyo Series has long captivated smokers of all experience levels, from curious beginners to seasoned connoisseurs, and Le Hoyo de San Luis continues that legacy with a refined, characterful and well-balanced blend.
Tasting Notes
Appearance: A beautifully finished Habano, dressed in a light caramel-coloured wrapper with a natural, silky sheen.
First Third: The draw is smooth with an even burn, producing compact, neat ash in light grey tones. The cigar opens with a fresh, balanced aroma, delivering gentle woody notes and a fine, elegant bitterness that frames its flavour profile.
Second Third: Flavours gain depth as tobacco and toasted nuances become more pronounced, layered over a persistent woody backdrop. The bitterness remains well-integrated, adding structure without overpowering the palate.
Final Third: In the last stage, subtle cocoa notes emerge, accompanied by a slightly lingering aftertaste that is characteristic of the Hoyo de Monterrey style, rounding off a distinctive and satisfying smoking experience.
Estimated smoking time: 1 hour
