Habanos, S.A., celebrates 30 years of success and tradition in the premium tobacco industry

Corporación Habanos, S.A., a world leader in the commercialization of premium cigars, celebrates its 30th anniversary in 2024. Founded on September 14th, 1994, the company has, in just three decades, established itself as a global reference in the promotion and sale of the renowned Habanos, considered by many to be the world´s best tobacco.

With a presence in over 130 territories across five continents, Habanos, S.A. boasts an extensive portfolio of 27 premium brands, including iconic names such as Cohiba, Montecristo, Partagás, Romeo y Julieta, Hoyo de Monterrey, and H. Upmann. The company has increased its consolidated turnover by 3 times, a testament to its continued success and strong positioning in the global market.

Since its beginnings, Habanos, S.A. has stood out for unifying its brands under a single commercial structure, setting high standards of excellence and exclusivity. Its commitment to quality and tradition has been unwavering, with meticulous handcrafted production that encompasses everything from leaf selection to rolling, a process done “Totally Handmade”.

Milestones of an unparalleled journey

Among the most notable milestones of Habanos, S.A. is the launch of the Línea Behike from the iconic Cohiba brand, considered one of the finest creations in the premium tobacco world. This achievement, along with the introduction of the Reserva and Gran Reserva concepts, which use aged leaves of three and five years with the highest quality, are just a few of the advancements that have positioned the corporation at the pinnacle of the tobacco industry.

The Habano Festival, which started in 1999, is another significant event for the company. This annual event brings together distributors, aficionados, experts, and celebrities from around the world, becoming a key platform for presenting new products, exchanging ideas, and celebrating activities and experiences related to the Habano culture. Additionally, the auction of humidors, which are true works of art that include exclusive Habanos, raises funds each year for the Cuban Public Health System, demonstrating the company’s social commitment.

The extensive growth of the La Casa del Habano franchise network is another example of an innovative retail concept that has expanded to more than 155 boutiques in over 60 countries. Through these spaces, Habanos, S.A. provides its customers with a unique experience, combining the sale of exclusive products with specialized service that maintains the loyalty of aficionados.

Additionally, other retail concepts such as Especialistas Habano, Habanos Points, Habanos Terrace/Lounge, and Cohiba Atmosphere have elevated the Habano experience to new levels, offering consumers luxurious spaces to enjoy their passion for what is considered the world’s best tobacco.

A celebration with a taste of history and future

Inheriting over 500 years of tradition in the artisanal crafting of cigars “Totally Handmade”, Habanos, S.A. remains committed to preserving the culture of the Habano and innovating across all areas of products and services. Through its focus on product diversification and creating unique experiences for its consumers, the company continues to strengthen its leadership in the global premium tobacco market.

This year, in addition to the 30th anniversary of the corporation, other iconic brands such as Trinidad, celebrating its 55th anniversary, and Quai D’Orsay, marking its 50th year, have also been honored. Additionally, San Cristóbal de La Habana is celebrating its 25th anniversary, adding more reasons to make 2024 an unforgettable year in the history of Habanos, S.A.

Throughout its history, Habanos, S.A. has demonstrated a strong commitment to innovation and technological development. The company has implemented advanced marketing and sales strategies, adapting to the challenges of the global market while always keeping the consumer at the center.

In the words of Maritza Carrillo González and Luis Sánchez-Harguindey, Co-presidents of Habanos, S.A.: “Over the past 30 years, we have traveled a path filled with tradition, passion, and dedication, bringing the Habano to over 130 territories and solidifying our position as leaders in the premium tobacco industry. All of this has allowed us to reach a record revenue figure of 721 million dollars in 2023.

However, beyond the numbers and achievements, what truly defines us are the relationships we have built. Each satisfied customer represents a shared success, and we are grateful for their loyalty and support over the years. Today, we celebrate the past, but we also look to the future with the same entrepreneurial spirit that has guided us here. We are excited for what is to come.

Beyond the numbers and achievements, what truly defines us are the relationships we have built. Each satisfied customer is a story of shared success. We are grateful for their loyalty and support over the years. Today, we not only celebrate the past but also look to the future, and with the same entrepreneurial spirit that has guided us thus far, we are excited for what lies ahead.

Our mission remains to spread the culture of the Habano to every corner of the world, offering unforgettable experiences to our customers and aficionados, with an unwavering commitment to the excellence that defines us.”