Habanos Concepts
La Casa Del Habano
La Casa del Habano is an international franchise with more than 155 shops in more than 60 countries and 120 cities, with a boutique concept specializing in the exclusive sale of Habanos, which has made it an international benchmark.
The franchise is identified with a brand and corporate image registered by Corporación HABANOS, S.A., a world leader in the sales of Habanos under the most famous tobacco brands in the world: Cohiba, Montecristo, Romeo y Julieta, Partagás, H. Upmann, Hoyo de Monterrey, Trinidad, San Cristóbal de la Habana, among others, which you can find in La Casa del Habano chain of shops.
The concept of La Casa del Habano created by Cubatabaco (later Habanos S.A.), has the clear objective of showing the consumer the Habanos in an exclusive environment, in optimal conditions of conservation and presentation of the product. In La Casa del Habano franchise shop network, you will find specialized advice on the purchase of cigars for both the most demanding consumers and amateurs, who can learn about the culture of the product, as well as personalized spaces where you can leave your cigars stored, under the strictest quality and conservation control.
The first La Casa del Habano was opened in November 1990 in Mexico in the Hotel Zone of Cancun, Quintana Roo, by a group of Mexican businessmen passionate about cigars. From there, the experience spread to other cities in Mexico and later to other countries including Cuba, which has an extensive network of Casas del Habano.
The franchise was conceived from the beginning and remains to this day, as a meeting place and public relations between people who have a common hobby which is the enjoyment of the Habano, an exclusive product, with protected designation of origin (PDO), and family traditions, handmade by expert cigar rollers, with raw materials grown in the land of the best tobacco in the world: CUBA.
Habanos Specialist
The Habanos Specialist concept is designed to recognize and support retailers who are dedicated to offering a wide range of authentic Habanos cigars and providing excellent customer service.
To become a Habanos Specialist, retailers must meet a strict set of criteria, including having a minimum range of Habanos brands and sizes available, maintaining proper storage conditions for the cigars, and demonstrating a strong knowledge and understanding of Habanos products.
Once a shop becomes a Habanos Specialist, they are authorized to display the official Habanos Specialist logo in their store. They also gain access to a variety of resources and support through the distributor of Habanos S.A. in the area, including training programs, marketing materials, and exclusive product releases.
The Habanos Specialist concept aims to ensure that customers have access to the highest quality and most authentic Habanos cigars, and that retailers are providing the best possible customer experience.
Cohiba Atmosphere
The Cohiba Atmosphere concept is a franchise created by Habanos S.A. The concept is designed to provide cigar enthusiasts with a luxurious and exclusive environment to enjoy their favorite Habanos cigars, while providing excellent conditions for preserving cigars in their walk-in humidor.
Cohiba Atmosphere lounges are located in select locations around the world, and offer a range of amenities and services designed to create an unforgettable cigar smoking experience. These may include personalized cigar lockers, luxurious seating, and high-end food and beverage options.
In addition to providing a luxurious smoking environment, Cohiba Atmosphere concept enjoys personalized attention from the distributor, the use of the Cohiba Atmosphere logo and marketing on Habanos S.A. website.
Overall, the Cohiba Atmosphere concept aims to provide cigar enthusiasts with an exclusive and unforgettable cigar smoking experience that celebrates the rich history and culture of Cohiba cigars.
Habanos Lounge – Habanos Terrace
A Habanos Lounge or Terrace is a specialized concept that offers a comfortable and luxurious setting for cigar smokers to enjoy their Habanos cigars.
Habanos Lounge is used to describe indoor areas, and Habanos Terrace to describe outdoor areas that allow smoking of Habanos and are typically furnished with comfortable seating, tables, and ashtrays.
Habanos Lounges or Terraces may be found in hotels, restaurants or bars and could display in humidors (or walk in humidors) and sell cigars, if the legislation permits so, with the main brand representation in the display to be from Habanos.
This concept could be combined with the Habanos Specialist or the Habanos Point concepts as well, and enjoys junior course training for the staff, the use of the Habanos Lounge logo in the establishment, online advertising by Habanos S.A. and the distributor and commercial priority in the 2nd channel.
Habanos Point
A Habanos Point is a retail store that specializes in selling Habanos. This concept is a recognition of high quality retail representation of Habanos products and excellent conservation of cigars.
The product conservation can be in humidors and in addition to cigars, Habanos Point shops may also sell cigar accessories such as humidors, cutters, lighters, and ashtrays. These shops typically carry a wide selection of cigars mainly from Habanos.
The staff enjoys Junior Course training by the distributor and enjoys commercial advantages and personalized attention from the distributor, online advertising and the use of the Habanos Point logo.